"So, you find yourself looking for a car...Not your
typical Friday night, the vehicle broke down, the wife told you she is pregnant
again, or you just got a raise and nothing looks better than a new truck! Unfortunately,
in order to solve this enigma, a visit to the scary, unknown dealership must
happen."Let's start with the 'not-so-obvious', obvious fact
that the dealership you are going to, WANTS to sell you a car. They WANT you to
go home happy. Why? Because we all know that you can simply go somewhere else.
So, trust me when I say, no dealership wants to let you (a potential customer)
leave unhappy/unsatisfied.Now, onto the main subject and the reason you're
reading this. The following are the 3 steps to make sure you get the best deal possible:
-1.Do Your Research:
First and foremost, figure out what you are looking for. What are your exact wants and needs? What are your must-haves? (a sunroof, Bluetooth etc.). There is a plethora of information online to help consumers these days. Information on new vehicles, appraisals for your trade, even at home onsite test drives. Your next vehicle can literally be purchased from the comfort of your own home.
2. Don't Withhold Information:
Wouldn't it be wonderful if we all got to say what we were thinking!
Often, many consumers try to use tricks to getting the best deal from the sales person. For example, letting them know they are NOT interested in buying a vehicle, they are JUST looking, they are NOT buying today, or they have done NO research and are just starting. Now although a lot of people may think this makes the sales person try harder for the sale in the end it usually has the opposite effect. Sales people are trained to try and help the customer and not pressure them. And let's face it... they are all human. Being rejected is not exactly motivating.
The sales person would move MOUNTAINS to give you the best if they know you're looking to buy because they ALSO know you can very easily go to another dealership.
3.Tell 'Em Your Expectations:
Tell the sales person what you need for your trade, the new vehicle and why. The research you have done and what's important for you. A good sales person will work with you and be willing to help you with all the needs and wants you will have in your next vehicle.
In this industry there are a lot of amazing sales people I have had the pleasure to work with over the years, we all love seeing
our customers driving the car we sold them at the grocery store, in the movie
or just driving down the street. We never forget a sale; each one is unique and
special; with these easy steps I am sure you can make your next car buying
experience easy as well as ensuring you got the "best deal"By Jerome Rodriguez
(GM, Pioneer Chrysler Jeep)